Old Spice Wins Instagram: Customizing Your Message to The Channel

I believe that each social media channel (or each media channel for that matter) has its own unique properties. Meaning, you can’t throw the same marketing message on each channel and expect it to work. You can gan get away with using the same concept, but you still need to adjust the message for medium it’s going in.

I will follow some brands on multiple channels to see how (or if) they differentiate their messages and take advantages of the characteristics of each channel, and some do it very well. It’s no secret that Old Spice has mastered YouTube. With videos featuring The Man Your Man Could Smell Like, Wolfdog, singing moms, and individual responses, anything they upload will be seen.

How are they on other channels?

3 Tips For How to Pick a Fight

As a proud alumni of Brigham Young University’s advertising program I enjoy following what it’s up to. Recently the students decided to throw down the gauntlet to another school, University of Texas in Austin, for an “#adfight.” What better way than with a dramatic video?

Unfortunately, BYU never got a response, so they decided to pick a fight with someone a little closer to home, University of Colorado in Boulder.

And this time they did get a response:

Let’s now move over to another fight that is waging in another Utah college, LDS Business College. A marketing class noticed that this month not only features Pi Day (3/14), but the month itself is Pi Month (3/2014). To help commemorate this unique occasion, they also created a video to issue a challenge: