Move Past the Product: Opportunities to Delight

Let’s say that you have an awesome product. You’ve made it into the best thing to fit the needs of your audience. This should make promoting it a little easier, since people will talk about a great product.

Now what?

I want to share some examples of brands that are doing well with their product, but have also taken it a step further to add a little delight and create a better experience around it. (Which also helps to get people to talk about it.) You may have that perfect product and amazing marketing, but there is more you can do.